Social Bookmarks and Geeking out on it

See this is one frustrating part of my job is trying to understand technology that only geeks currently use so that 6,12,18 months down the track when it becomes popular enough to offer real promotion opportunities to musicians and creatives I’ve already got a thorough understanding – as it was one of the great fortunes of my life that such a thing happened with myspace and social networking to put me where I am today. I will be blogging soon about deciding how to avoid wasting your time resources on sites that won’t help promote your music because there’s no one there to promote your music to.

But see as I’ve said before, promoting on the net is all about having the distribution systems in place for the ongoing genration of content, and having this set up in the most favourable way for search.

Although theories are starting to fester in the unlikeliest corners of Nigeria that Social – with the potential to infinitely and effortlessly connect, network, aggregate and deliver is gonna eventually be bigger than search, the sons of myspace will destroy the sons of google.

But you’ll see that rather than going nutty on the quantity and quality of my content creation (and here I am writing a boring as geeky blog post to blow off steam) which comes further down the line, I’m strengthening my distribution network.

Because the latest technology I am trying to come to grips with in this area is social bookmarking and feeds and the like and though it may seem otherwise to you who are co ordinated enough to play an instrument – I am not naturally adapted to such geek environments.

And don’t try and argue that Stumbleupon, Digg and Del.icio.us isn’t geek shit. Myspace is mainstream. Social bookmarking is still geek shit.

So whats it about? Well I have managed to wrap my head around the significance of distribution and ease of access to quality information.

Although as you know I write my own material when I can, and I’m trying to get more into useful and unique analyses, you probably notice I repost a lot of articles I find for you people to read and the happy result is more business and more kudos for my business by providing access to significant items of interest in my chosen field of expertise.

So whereas in times past this would have been considered akin to plagiarism, these days, with the flaws of the internet manifested by google in screeds of pointless unvaluable information or “noise”, being able to provide direct access to high quality information, creating trust and worthiness – as I’ve pointed out several times – is now quite a powerful marketing strategy.

Hopefully you can reflect on how all this relates to YOUR online promotion strategy.

What kind of access and redistribution of information can you provide to your fanbase to add value to your brand?

More less geek oriented stuff coming through soon.

Stupid bloody bookmarking sites. This better bump my google ranking and get me lots of hits.

Lets see how this goes:

Music videos go online – end of music TV era.

Awesome article dropping down on the state of music videos as a promotional tool and source of revenue to the music industry.

- Don’t forget now! Kurb is australasia’s leader in dedicated techniques to market and distribute your videos online through Youtube and potential revenue generators such as megavideo, revver and over 15 other video sharing sites.

The economic model that MTV was built on has been shredded – big budget one off videos are out – the digital revolution is upon us! You have the power to cut an album and make a video in your own bedroom and distribute it worldwide!

So don’t make one song, one video, keep making songs, keep uploading videos, film gigs, film band practices, make vblogs, make funny shorts, talk about your music, blog about your music, build your following, interact, be an entertainer, create meaning, connect with them and connect them to your music!

visit Business weeks gallery of 10 stars who revolutionised the industry and reflect how innovation, community and interaction could change your musical career.

This new article drops after Bob Lefsetz and other cutting edge media critics denounce the MTV awards and Top 40 becoming just a circus sideshow to what’s really happening in the music industry today – as witnessed by the brutal cannibalising of one of it’s own, Ms. Britney Spears.

This from indystar:

Consumers Bop to Rhythm of Online Music Videos

[who came up with that clanger of a headline for such a decent article? Don't they know that blogging is 50% headline and 50% content???]

Viewership of music videos moved from TV to the Web at such a fast pace that few saw it coming.

Yahoo, the Web’s top music destination, streams 240 million music videos monthly. MTV, which defined the young music video medium but now devotes nearly all of its airtime to non-music video fare, attracted 1 million viewers in prime-time viewing in August.

“Online is the single-largest place where consumers are watching music videos,” says Rio Caraeff, executive vice president of eLabs, Universal Music Group’s digital division. “When we release a video, we still put it on MTV and BET, but in terms of the most impact from audience and revenue, it’s online.”

Videos used to be given to networks such as MTV to sell CDs. Now, labels charge for video usage. “It was clear that all of our content needed to be paid for,” says Thomas Hesse, president of Sony BMG Music Entertainment’s global digital business unit. “The times when we could make our content available for free so someone would buy the CD are over. We drive usage to the Internet sites, so we should be paid.”

Hesse wouldn’t disclose exact figures, but Caraeff says licensing of music videos to sites such as Yahoo, AOL Music and YouTube reaps $20 million yearly for Universal and is growing steadily.

YouTube has been at odds with much of the entertainment industry because some of its users digitize content on their own and put it on the site without compensating the content owner. MTV owner Viacom is suing YouTube owner Google in a copyright infringement case.

But Universal, Sony BMG, Warner Music and EMI have agreements allowing their music videos to be shown on YouTube. In exchange, they share in ad revenue. YouTube attracts the largest video viewing – including movie trailers, amateur productions and tech podcasts – on the Web, with 44.8 million visitors in August.

With 23.4 million visitors in August, Yahoo is the most-visited music site, followed by ArtistDirect, MySpace’s music channel, AOL Music and MTV’s music channels, including MTV.com, VH1.com and CMT, according to ComScore.

This summer, Yahoo began offering an application to post many of its videos onto pages of the wildly popular social-network site, Facebook. It has since expanded this concept, via a test site, to post videos from Universal and Sony BMG onto personal Web sites or blogs.

Once word gets out and music fans realize that they can take the latest videos by say, Justin Timberlake or Fergie, and post them to their blog, Yahoo Music general manager Ian Rogers believes the viewing of videos online will grow “from 10 to 100 times over the next one to two years,” he says. “There’s no question people want to do this.”

He says Yahoo fought for several years to shut down sites that offered ways to hack into Yahoo Music and post videos. “We know the demand is there.”
Demand and convenience caused music fans to migrate to the Web to watch the majority of their music videos, says Rogers.

“If you want to see a music video, why would you turn on MTV and hope to see the video you want, when you could go online and get it immediately?” he says. “The shift happened as music videos became more available online and less available on TV. This was a natural evolution.”

MTV, the channel that defined music videos, isn’t sitting out the digital revolution. On-air, the TV channel urges viewers to go to MTV.com to see the latest videos and video premieres. “We realize that we live in an on-demand culture,” says MTV Executive Vice President Courtney Holt.

Holt says on-demand viewing is great, but it’s TV exposure that still makes the difference for emerging bands. He cites groups such as OK Go and Paramore, which had major online exposure but took off after MTV started playing their videos.

MTV recently bought a 50 percent interest in digital music service Rhapsody to expand its online music reach. Both Rhapsody and MTV.com show music videos on their sites, while some sites – most notably Apple’s iTunes – offer them for sale. Caraeff says streaming music videos represents the bulk of the action for music videos and that downloads represent a tiny fraction of sales. Hesse says his best-selling download of all time – a recent Timberlake song – clocked in at just 58,000 sales for $1.99 apiece.
“This is a good, growing business,” he says. “As more people get video iPods, we’ll start to see more people buying music videos.”

Label executives are also looking for streams and downloads to mobile phones – currently a niche business – to explode in the coming years as more wireless customers get multimedia phones.

“The average usage time on a phone for entertainment programming is no more than two or three minutes,” says Caraeff. “The short-form nature of music videos makes it a perfect fit.”

Q&A with Rio Caraeff

USA TODAY’s Jefferson Graham spoke with Caraeff about how music videos have shifted from TV distribution to the Web, and turned into a profit center.

Question: Is TV distribution for music videos still important?
Answer: Online is the single largest place where consumers are watching video. When we release a video, we still put it on MTV and BET, but in terms of the most impact from audience and revenue, it’s online. We’re reaching more people than we’ve ever reached before with our music, and have turned what was a promotional business into a revenue business, worth $20 million a year for us, and growing.

Q. Where are people viewing the music videos online?
A. YouTube and Yahoo Music are the lion’s share, along with MySpace and AOL. In the last quarter, we had 265 million streams of our videos online, and that doesn’t even include YouTube, which is just starting to report activity. We have a Universal channel on YouTube, and the last time I looked, we had 180 million streams. YouTube is becoming the largest place for where our videos are played.

Q. Talk about how you make money off videos.
A. We were the first major label to realize that the old ways of doing business with music videos wasn’t working anymore. Twenty years of videos as a promo piece wasn’t stimulating sales of CDs. We had to turn videos into a premium product that feels free and convince Web sites to pay license fees for usage. Now every time the video is played, we get paid. We also offer them for sale at sites like iTunes, and via mobile phones and Verizon and Sprint. Both are flourishing, but the lion’s share of activity is via streaming.

Q. Music videos used to boast of million-dollar budgets and big-name directors. What’s the state of music videos today?
A. Clearly, the days of multimillion production budgets for videos has waned, but we’ve been able to do more with less. The budgets have come down, but the creativity has risen. With the challenge of doing more with a smaller budget, some of the best videos have come in with no budget, using Mac computers, high-def cameras and a small crew.
I even envision a world where music videos are created by the fan, and collaboration that exists in a digital, all-Internet world – the artist creates the song, and fans can go online, and make the videos. We’re going to see a lot more creativity. It’s no longer just about one big company publishing, it’s a two-way communication. This is completely new to our industry and something we embrace.

Cheers for the connection with Kurb.

Supporting musicians with successful strategies on a budget.

Kurb is NZ’s leader in online promotion strategies for artists and creative projects plus we offer the cheapest
CD/DVD reproduction and
cheap posters available.

Come by our page, theres plenty to pick up about new developments in the music industry in our blogs and theres a whole lot of free info and articles at our self promotions hub. Get some scope checking out our overview of online promotion strategies and if you’re interested our artist packages or brand new campaign packages including CD’s, posters and a dedicated online distribution, promotion and videomarketing program.

All the best with your music, from Kurb
For direct enquiries get us on gmail as kurbpromo

.....................
Kurb Myspace

business blog: Marketing 2.0 for Web 2.0

ew I’m business blogging – shoot me now. How sickening.

You can be rest assured that the devil drives an extremely hard bargain. Apparently it’s a buyers market.

Don’t worry I’ve got 2 more music blogs coming up on content and what to do now no one wants to buy CD’s.

Of course the same principals apply if your small business is in music and you will obviously observe I’m generating content to distribute – not only to strengthen my search network but to create awareness of the work I’m doing by providing free expertise.

My expertise is obviously in online marketing and I’m not too shabby flinging a few words together. But I’m sure you’re good at something you can write or make videos about to – and don’t worry this article took me 4 hours to write.

Marketing 2.0 for Web 2.0 – how can your business benefit?

The Internet is the most powerful and far reaching marketing tool available to small businesses and increasingly word of mouth is now word of blog, email or IM and thats what web 2.0 is – when we stop hearing the messages sent by those who can afford to send them and we just learn from the messages we share from the access the internet now provides to one another.

According to Tim O’Reilly who coined the phrase “Web 2.0” in 2004:

“Web 2.0 is the business revolution in the computer industry caused by the move to the internet as a platform, and an attempt to understand the rules for success on that new platform.”

Web 2.0 presents opportunities to use the internet in new and interactive ways to deliver an unprecedented amount of information and choice to  unprecedented audience numbers.

Unlike declining traditional media the internet offers users control over access and it gives consumers choice. Web 2.0 represents a major blow for traditional advertising methods because Web 2.0 is about the online experience the user has customised – and no one wants ads! Marketing is to survive only as part of a media experience that is embraced, not an unwelcome interruption to be filtered out.

Social Networking:

Social networking – the explosion of sites like Myspace, Bebo, and Facebook – has transformed the online social environment into a place where branding happens naturally. Myspace, the big daddy of social networking sites, created an online environment where brands as well as bands, characters and ideas could be accounted for with online identities.

You only have to go to the stats to see the wild popularity of these sites in New Zealand and around the world. Even I choked when the Herald quoted 800,000 kiwis use www.bebo.com. It comes behind only Google and Trademe for volume of usage in NZ.

By creating a presence for your business on social networks you are able to present content and interact with other users participating in a massive global network either as an individual representing or creating awareness (this will be required on facebook and bebo which are not so friendly to commercial brands), a brand profile of your business, or even a key product! Or all three! There’s no rule against having multiple accounts.
 
SEO and web 2.0 – when content “goes viral”

It is still the truth that most of your website traffic will come from search engines and in New Zealand that is overwhelmingly accounted for by the Google search engine. To put what is often reported to be a complex and competitive study into simple terms, search engine optimisation (SEO) is based around keywords matched to your content, and the ranking of its relevancy in the search by the amount of links to it and the quality of those links.

Search engines can be influenced in two ways – by both the quality and quantity of written content you make available and the quantity and quality of backlinks created to your site from other sites. Distributing and sharing as much content furnished with links back to your site as you can make available is the most effective way to dramatically increase your search rank, send your brand around the world and bring traffic to your website.

All I will say is that websites that follow the web 2.0 format, which are some of the highest ranked in the world – myspace, youtube, blogger – the last two of which of course are owned by google, are ranked in a different way by google, and using these sites in different ways to make people aware and provide links to your website can have dramatic results.

But when your marketing message has assumed the appearance of a media experience – whether a blog, a podcast or a short video demonstration – that you have made available through your various online social network to share and enjoy as “infotainment” it’s no longer advertising! And when people are motivated to share the information you have provided they are not only building your search ranking but sharing your marketing message that your personal brand represents knowledge and experience of the products and services you provide.

Video Marketing

Video marketing is the hottest thing in internet promotion right now and youtube is popular with an older demographic where social networking hasn’t spread. Unlike everything else I’ve talked about – videos in themselves will not increase your search rank on google! But the message out there is if you can do it, prove it – film it! People want to see for themselves and now you can show them!

Video content provides important information, breaking down the anonymity that effects a potential customer or clients decision to purchase through an online connection based on trust.  Video is also the most potentially effective opportunity to offer deeper understanding through presentation and demonstration.

many more people will connect with your marketing messages as a visual image and when it comes to media – the types of small businesses that could never dream of affording to market by broadcasting video can now provide it cheaply in a way that makes it accessible to targeted users long after it is first made available.

One of the most successful viral campaigns focused on a series of short clips experimenting with blending different unusual objects in a brand presentation for a blender called “will it blend?”– one of these quirky clips featuring an iphone received over 3 million views on youtube.

XML, RSS, P2P, Aggregation

Web 2.0 continues to present newer and better solutions for distributing and accessing information but unlike social networking and video marketing these concepts of syndicating content feeds and providing ever more options for choice and access are ideas which time is yet to come.

But it remains that web 2.0 marketing is about “pull” and not “push”. Using social networking, and sharing blogs and videos, generating content that appeals to users whether it be through information, experience, demonstration, experiments or simply just the quirky, entertaining or humourous is a chance to build awareness of your business while connecting with people in a way they will appreciate and remember.

People are far more likely to “go with what they know” so establishing social profiles and participating in online communities, providing content that people will use and value, in a way that supports higher ranking in searches for your site is the best way for generating leads and contacts in the new online environment. 

Cheers for the connection with Kurb. Supporting musicians with successful strategies on a budget. Kurb in NZ’s leader in online promotion strategies for artists and creative projects plus we offer the cheapest CD/DVD reproduction and cheap posters available.

Come by our page, theres plenty to pick up about new developments in the music industry in our blogs and theres a whole lot of free info and articles at our self promotions hub. Get some scope checking out our overview of online promotion strategies and if you’re interested our artist packages or brand new campaign packages including CD’s, o All the best with your music, from Kurb For direct enquiries get us on gmail as kurbpromo ..................... Kurb Myspace

Kurb Promotions: Why your music is worth nothing

This is an older blog from a few months back but stand ready – I was on one of my research binges to the morning light last night so we’re gonna have some tight new blogwise action coming this week.

It may be obvious to some of you but without a dedicated online strategy your potential as a career musician is pretty much negligible. That is why Kurb is getting so much traction on the Australasian music scene right now.

The two things I’ll be focusing on in upcoming blogs are:

content:

whether you’re in partnership with kurb to take care of distributing your content or not we need to have a serious talk about the role producing regular content plays in your long term promotion strategy.

Your idea of the great star making factory needs to be knocked down and built up again from scratch.

when I say “content” of course I mean new music, but in order to fully grasp how the online environment works, you need to understand the best way you can embrace REGULAR blogging and video making to build your online presence and expand you fanbase and key contacts.

CD’s:

we’re gonna have to start getting serious talking about future revenue streams straight away. I’ve still got too many people asking me how to market their new CD! Forget about your new CD! No one wants to pay for your new CD! I’m serious!

And if you even wanna talk to me about how you’re gonna “get signed” just forget it. Get a grip on where we’re at in 2007.

No one wants to sign you, no one wants to pay for your new CD. I mean seriously. If Radiohead and Prince have accepted no one wants to buy their new CD, why in hell is anyone gonna wanna buy yours?

You won’t ever be ready for a career as a full time professional musician if you’re not prepared to understand where we’re at.

ANYWAY . . . Older article from a few months back when i decided to get serious about blogging but thought it was worth throwing up there for a bit of depth.

The digital revolution and why your music is worth nothing.
By Matt Turner from Kurb. Copyright 2007. Don’t steal without asking.

Hi I’m Matt from Kurb promo. For my first piece here I was going to try and bring musicians up to speed with how the digital distribution of music is changing the industry but last night I had a realisation that I didn’t think many musicians are ready to comprehend let alone accept. That is why I decided to write about it.

Your music is worth nothing.

Purely in financial terms, that is. If you get a lot of fulfilment and enjoyment out of writing and performing that’s a great reward, but my clients are people who have taken the step of working towards earning a living from music and so that’s my angle. But it’s not time to collect the coins in your guitar case and go to the pub just yet.

The internet means music is becoming like water. You can try and bottle it and launch a massive marketing campaign to sell it but most people will still choose the tap. So what do you do? Give them the water for free. Start selling cups and glassware.

What the digital revolution means is that technology has now allowed for information – music – to be more accessible to anyone with high speed broadband than ever before. The fact that entertainment no longer needs to have a physical form (i.e. a CD or DVD) is totally changing the music industry. Labels, publishers, distributors, retailers all those who had the most to gain from music as a physical commodity are now bitterly resisting falling profits. Though we might certainly see a “fairer” music industry, even with the online distribution blooming into life musicians have to face that technology is slowing eroding the commercial value of music as a general retail commodity.

If your music is worth buying its worth stealing. In fact if no one wants to steal your music, you know no one will buy it! Which is all a matter of perception because on the internet it’s called “sharing” and anybody with half a clue can do it.

The patterns of consumption are changing. Teenagers aren’t going to save their pocket money and buy their favourite CD and listen to it for a month. They’re going to download something new everyday and listen to it for a week.

I’m not sure it’s a moral issue. The point I’m getting at is that I downloaded the latest Shapeshifter album and I decided I liked 3 of the songs, so I paid US$3 to download them and Shapeshifter gets US$2.07. $3. well that doesn’t buy many Porsches. In fact it doesn’t even by a happy meal, let alone a decent feed of chips for all the guys.

You have to remember when I buy the CD at the Warehouse for $30 the musician doesn’t get much more. And with slumping CD sales due to digital developments the business side of the industry is shrinking dramatically, so although Musicians can now see a bigger cut of their earnings than ever before, they have to be smart to stay in it professionally.

So whats going to pay the bills for poor Bic working her day job? Smart musicians have to realise their music that they love is no longer the product, its the window dressing. Lets talk about how musicians are going to make their money in the future:

Merchandising: To be fair this is going to make a hell of a lot more sense if you’re a teen Christian emo band that plays at the church hall once a month and has a massive following on myspace and in the youth groups. That’s why you’ll notice many of auckland’s emo and punk bands have their own label. And no I don’t mean a record label. Obviously if you’re an experimental free noise artist it may not be immediately obvious what items may interest your audience but everyone likes clothes. Giving away water at shows? Buy a hot False Start cup. Merchandising may also be a cunning way to influence fans to pay for the CD they’ve already downloaded “illegally”.

Gigs: Obviously. At least one thing will never change. Nothing beats a great live show. Maybe you don’t have a great live show. Then you might wanna pay to book a headliner that everyone knows does and support them. If you see what I mean.

Videos: “The singers shit but I love their camera work.” Again, your music maybe worth nothing but your music videos are worth more than ever. paid content is coming people. What if you wake up in 2008 and you’re being paid as much as US30c for every view on youtube? And 100 people watch your video everyday? What if your video is totally next level and it blows up or gets featured and 100,000 people watch it in a week? Hullo? Which means that guy in media school who’s always hanging around? He’s your best friend now.

Licensing: Music may not be worth anything any more but it hasn’t stopped being sexy. Music creates meaning it creates an image, and if a product has no image then it has no appeal. The trends indicate that digital licensing for film, television, advertising software and all manner of commercial uses is coming up in a big way, not only with the Merlin deal but also online licensing agencies multiplying.
See to licensing agents, labels and publishing copyrights are actually now a big drag and they love indie artists who hold all the rights themselves. Take Steriogram, arguably the country’s biggest “indie” act. Brad told me their deal with Playstation was done in less than an hour. That’d be a well paid lunch break even for Bic.

So.

Making music is what you love and it’s the reason you got into this. But lets face facts. Music is becoming lean and mean, to stay alive, you must evolve. The digital revolution means that already the music you create and record no longer has nearly the value as a product as it has in the past. But it still has value as a brand. It still has value as something true and meaningful that touches people and they believe in it. Which is every marketing manager like me’s dream.

Because then you can sell them anything.

Come by our page, theres plenty to pick up about new developments in the music industry in our blogs and theres a whole lot of free info and articles at our self promotions hub. Get some scope checking out our overview of online promotion strategies and if you’re interested our artist packages or brand new campaign packages including CD’s, o

All the best with your music, from Kurb
For direct enquiries get us on gmail as kurbpromo

.....................Kurb Myspace

Massive opportunities for independent artists

Okay okay

If you know anything about the music industry you’ll know you’re going nowhere WAITING to see if someone cares enough to “discover” you or waiting for the fans to just show up.

So isn’t it time to step up and start getting serious about what you’re doing with your music or enterprise? Then you’ll want to look at this, because I’ve been working to come up with a deal that I can call simply the best promotional opportunities available to anyone and everyone in New Zealand and Australia.

Kurb’s got 3 brand new 3-month packages designed to be the most uniquely cost effective music promotion campaigns available – so if you’re act is ready to put out a CD, go on tour, or simply start taking the steps to building the crucial fanbase that will get you noticed – just you keep rockin – we’ve got the perfect solutions.

Package 1: $NZ600 (Approx $A515)

50 promo cd’s
100 Colour A3 posters
3 month online promotion campaign

Package 2: $NZ1000 (Approx $A850)

100 retail ready CD’s
200 posters Colour A3 Posters
3 months intensive online promotion campaign including video marketing

Package 3: $NZ1500 (Approx $A1285)

200 retail ready CD’s
400 colour A3 Posters
3 months total media promotion and bookings(bookings only available in NZ sorry!)

So starting at just $NZ600 these complete packages offer CD’s, posters, online distribution AND a full 3 month online promotion campaign to sort you out for your next big move in the industry and . . .

these new packages are available in both Australia AND New Zealand!!!

There’s no one else providing this kind of value not just in the short term, but long after the campaign ends. You WILL see results.

These packages not only include a deal to get CD’s/promos and posters delivered to your door and your CD as well as mp3 downloads available to purchase on all the biggest mp3 retailers such as itunes, but a solid 3 month online promotion campaign making a big impact right across the big social networks – Myspace, Facebook and Bebo – pushing up your presence on Google, as well as including cutting edge video promotion on Youtube and 18 other video sites!

This is just the start – you can check out the full comprehensive overview of each of the cutting edge online promotion techniques we use Here

. We used to be a lot more secretive but then no ones yet come close to even offering what we do.

Many of these strategies are COMPLETELY EXCLUSIVE!!! There’s no one in New Zealand and quite possibly in Australia who even has access to all the knowledge we do and if they do they’d certainly be charging a lot more!

Forget what you think you know about music promo – I’m just telling you, the kind of stuff we do, what we’ve learnt, the tools we use – is uniquely effective. The most important part of locking in the 3 month strategy is working in a timeframe that guarantees results.

We are also now STRICTLY LIMITING the amount of artists we work with to guarantee a thorough quality of service. We want to connect on a level with the artists we work with and understand what they’re saying and who they want to say it to.

2007 has been a year of massive growth here for us at Kurb and it has become quite plain that the value of what we offer won’t always be available to smaller acts as bigger players with more money to spend become interested in what we do.

There are so many mistakes you can make in promotion which can turn into a massive waste of time and money if not carried out with the experience of those who know and have seen what works and so many things that haven’t especially in an are where change is happening so quickly!

Give your music a chance and get involved with the experts in online music promotion.

Mail me @ kurbpromo@gmail.com!!!!

Package 1: $NZ600 (Approx $A515)

50 promo cd’s
100 Colour A3 posters
3 month online promotion campaign

Online distribution (Itunes etc.)

Social network promotion through myspace (We guarantee you no less than 3000+ new fans at the very least) Facebook and Bebo

Search engine manipulation and Google campaign

Package 2: $NZ1000 (Approx $A850)

100 retail ready CD’s
200 posters Colour A3 Posters
3 months intensive online promotion campaign including video marketing

Social network promotion through myspace (We guarantee you no less than 5000+ new fans at the very least) Facebook and Bebo

Search engine manipulation and Google campaign

Video and content marketing campaign

+More

Package 3: $NZ1500 (Approx $A1285)

150 retail ready CD’s
400 colour A3 Posters
3 months total promotion and bookings (bookings only available in NZ sorry!)

Multi level international social networking and video marketing promotion through myspace (We guarantee you no less than 8,000+ new fans at the very least) Facebook and Bebo

Search engine manipulation and Google campaign

Video and content marketing campaign

International online media publicity campaign

+More

ADDITIONAL EXTRAS:

50 extra CD promos: $75

100 extra retail ready CD’s: $NZ200

Full web design and promotion: $NZ200

Cheers for the connection with Kurb. we provide professional online promotion strategies for artists and creative projects. Come by our page, theres plenty to find out about whats happening right now in the music industry checking out our blogs and theres a whole lot of free info and articles at our self promotions hub. Get some scope checking out our overview of online promotion strategies and if you’re interested our artist packages.

All the best with your music, from Kurb
For direct enquiries get us on gmail as kurbpromo

how digital promotion and social marketing works
more indie self promotion articles hub
Our artist packages
Overview of online promotion strategies

Cheers and all the best with your work from Kurb
.......................
Kurb Myspace